CUSTOMER ACCOUNTING AND FREE RETURN POLICIES OF RETAILERS
نویسندگان
چکیده
منابع مشابه
Do Retailers Benefit from Deploying Customer Analytics?
Do Retailers Benefit from Deploying Customer Analytics? Frank Germann a,∗, Gary L. Lilien b,1, Lars Fiedler c,2, Matthias Kraus d,3 a Department of Marketing, 395 Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556, USA b Department of Marketing, Smeal College of Business, Pennsylvania State University, 468 Business Building, University Park, PA 16802, USA c McKinsey & C...
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ژورنال
عنوان ژورنال: International Journal of Business Research
سال: 2020
ISSN: 1555-1296,2378-8577
DOI: 10.18374/ijbr-20-1.8